You have a marketing campaign that is catchy, attractive and has a hook.
There’s only one problem. Your sales numbers don’t match what you envisioned.
Perhaps you planned on a greater conversion rate. You thought customers would show interest in a particular service or product, but that hasn’t happened.
How do you handle a marketing campaign that gets everyone interested, but doesn’t have the sales numbers to back it up?
Learn about inbound marketing services, and how they drive sales with increased traffic.
Understanding Inbound Marketing
There is a difference between inbound and outbound marketing. Outbound marketing involves tactics such as:
- Cold calling
- Knocking on doors
- Direct emails/direct postal mail
Inbound marketing services allow a company to pop up and generate interest through non-invasive methods. Inbound marketing services are commonly used for online promotion such as:
- Social Media
- Blogging with SEO
- Email newsletters
Consider your customers and their needs to create the perfect plan that interests them.
Your Website is The Hub for Your Company
Before you revamp your website with a fancy new design, take stock of basic marketing methods to make the most of your site.
Meta-tags are one example of how to increase your rank within Google. Potential customers have better luck finding you with interesting meta-descriptions.
Consider what terms your target audience is looking for. Put yourself in their shoes and think about how they would come across your company and what they would look for.
Creating strong descriptions of your pages allow customers to find you easily.
Inbound Marketing Services Include Blogging
Blogging involves writing factual information about a subject (usually 500 words or so) and using keywords that your customers seek when performing an online search.
- Your customers learn about the products and services your company offers
- Geotags increase views for your company
- Blog posts with SEO keywords build a relationship with your audience
If you don’t have time to create your own content, there are alternatives. A ghostwriter creates content that fits the tone and need of the blog.
Creating regular blog posts is important to stay on top of Google rankings. When creating content, only use a few keywords.
If too many are used, Google views this as keyword stuffing. This has detrimental effects on a blog.
Social Media Increases Blog and Site Viewing
When creating content for your blog, you’ll want to promote it to both regular customers and your target audience. The best way to accomplish this is through social media.
Depending on your product, Facebook and Twitter are the best options for many companies. Those with visual products take advantage of Instagram.
Some companies provide demonstrations of how their product or service works through Snapchat. The main benefit of social media is that little cost is involved in promoting your website and blog.
Make Inbound Marketing Work for Your Company Today
Take advantage of the low cost and organic traffic that comes from using inbound marketing services. Contact us today, and see how we can help your company optimize your content.
Your company will increase sales naturally. You’ll make new connections through your efforts and notice a positive difference in company revenue.