SEO For Dummies: Optimizing Your Company’s SEO

Do you want people to find your company’s website?

You can’t leave it to chance. You need a plan to up your site’s SEO ranking.

But how do you do that? Where do you begin? What does SEO even mean?!

SEO is Search Engine Optimization and you need to know the basics for your website to succeed.

Are you looking for ways to boost SEO for your company but don’t know where to start? These SEO for dummies tips will help you easily tackle the task of building SEO.

Find great keywords

Figure out the search terms people are using to find websites like yours. A free and easy tool for this is Google Keyword Planner.

Here you can type in some details about your company. The planner will show you some keywords and phrases. It will also show you the average amount of monthly searches.

Pick out the keywords with high searches, but low competition. Now put those words to use.

Use keywords in your title and header

There’s an art to utilizing keywords to bump up your SEO. Since this is SEO for dummies, we’ll give the most basic explanation.

First, put your keywords somewhere in your post title. You should also have one header within the post that contains your keyword.

Don’t over use keywords. That will actually hurt your SEO ranking. A good rule of them is to use the keyword when it comes up naturally. Don’t shoehorn them in.

Keywords aren’t the only thing you’ll have to include. You also have to find some great internal and external links.

Internal and external linking

Google will notice that you aren’t a spam site if you do some external linking. So somewhere on your site you should have links to other websites. The sites need to be reputable.

Internal linking is important as well. You should be linking to other pages and posts within your site. This gets you more clicks and more time spent on your site.

You have your keywords and links. Now you have to embed them inside great content.

Make sure you have great content

Your keywords won’t mean much if your content is terrible. If you have great content, people will come to your website more and stay on it longer.

That’s another reason why you can’t stuff your site with keywords. It won’t sound natural. Users and Google will know what you’re trying to pull.

How do you make great content? There’s less of a formula to that than there is with SEO. Just know that you can’t cut corners here.

You’ve put together a great site with great content. It also has to look great across all platforms.

Your site should be mobile-friendly

People use the web on their phones now more than ever. Google has taken that into consideration when it calculates your SEO ranking.

That means your site has to be mobile-friendly. Luckily, Google made a tool to test your sites mobile usability. If your site doesn’t pass the test, fix it!

Now you have our SEO for dummies tips!

Of course, there’s a lot more to learning SEO than what we’ve explained. At least now you have a grasp on the basics, which is a great place to start.

Utilizing keywords, links, and making your site mobile-friendly are all things you can start doing today.

Still feel like you need more guidance? Want to take your SEO to the next level? We’re here to help. Contact us!

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