Overview

STRATEGY AND CONSULTING

Strategic planning is the most important step in marketing, but it’s the step most often shortchanged. In a rush to release the next big product or introduce a market-changing service, many business leaders forget that strategic thinking and planning — not tactics — determine the success of the marketing effort.

  • Marketing Assessment
  • Social Media Assessment
  • Website Assessment
  • Content Assessment
  • Strategic Marketing Plan
  • Content Marketing Plan
  • Social Media Plan
  • Advisory Services

Chief Marketing Strategy and consulting

CONTENT MARKETING

Chief Marketing has been practicing content marketing since long before most agencies or consultancies had even heard the term. We don’t consider content marketing another marketing tactic. We know it’s one of the most important drivers of every facet of your marketing programs, and we believe that, done right, content marketing benefits every business function – not just marketing.

  • Content Planning
  • Content Creation
  • Content Optimization
  • Content Distribution
  • Content Reporting & Analysis

SEO

SEO is marketing focused on increasing visibility in organic (non-paid) search engine results, Google is the big one. SEO improves rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the content on your page to the way other websites link to you.

SEO is simply a matter of making sure your site is structured in a way that search engines understand but SEO isn’t just about building search engine-friendly websites. It’s about making your site better for people too.

DEMAND GENERATION

Many demand generation programs focus on a one-time sale — an approach that only gets you that far. At Chief Marketing, we take a broader yet more nuanced approach to demand generation that nurtures audiences at every level of the sales funnel, from anonymous visitors to leads, opportunities, and on through to your existing customer base for repeat purchases, year-over-year loyalty, upselling, and cross-selling.

  • Demand Generation Planning
  • Demand Generation Execution
  • Marketing Automation Setup
SEO lead generation

DESIGN

Content and design go hand in hand. Design impacts content. Content impacts design. The marriage of innovative design and remarkable content will always be more successful than a focus on one area over the other.

  • Digital Marketing Materials
  • Print Collateral
  • Landing Pages
  • Websites

MARKETING TECHNOLOGY

Chief Marketing uses technology to support business and marketing objectives. We work with companies to select, plan, set up, and implement software and technology systems that best complement a marketing strategy.

  • Marketing Automation
  • Content Management Systems
  • CRM
  • Web Analytics
  • Blogging Platforms

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