LSI: What is Latent Semantic Indexing?
There is no question that SEO is often a confusing topic. Everyone knows that it’s important to get ranked on search engines.
Unfortunately, not everyone understands the intricate details that good SEO involves. One reason for this is the rules keep changing!
Take latent semantic indexing, for example. The way search engines are finding and cataloging web pages has changed over the years. Web sites that have been unaware of this change have been left behind in their SEO efforts.
Never heard of LSI? Don’t worry! We’re going to check out all the important information about this SEO topic and what you should be doing with it.
What is LSI?
That is the million dollar question! Latent semantic indexing is a fancy term to describe how search engines index and rank web pages. These days, the game has changed.
In the past, search engines cataloged websites based on keywords designers placed in the meta tags. This turned out to be a problem. This happened because some designers would use hundreds of keywords to increase the site’s rank. So, things changed.
LSI is a new method of indexing websites. The process looks for connections between a page’s title and content. For example, if the page is about “Dog Walking,” the search engine will look for key terms like “dog,” “walking,” “dog park,” “leash,” and other terms relating to the title.
This process is meant to cut down on the abuse that designers could inflict by stuffing keywords into a web page. Since search engines want to rank the best quality content higher in their search results, they look for signs that the content relates to the topic.
This makes it harder for websites to abuse the system.
Making Nice with Search Engines
The basic point of LSI is to make web designers and content creators more honest with their sites. These are basically the new rules of SEO and content marketing that need to be followed if you want to rank well. In other words, you have to play by the rules!
Fortunately, this isn’t a difficult task to do. While the whole process may seem complicated, it’s really not. There is one important simple step you can take to make your content play well with search engines and this process.
Write authentic content. Whether it’s page text, blog content, a story, or any other digital copy, write it like a natural human. Forget the old black hat tricks to get ranked.
Humanizing your content will create the links between the title and key terms that search engines look for when indexing a page. Your can expect your site to perform better naturally without issue. Ask yourself: is your content readable to a human being?
If so, your content should do just fine.
In order to make the most of LSI, it’s important to make the change in your content style today. Whenever you are generating new content, make it with an eye on humanizing it. Update your existing content as well.