Are you getting the results you want from your current SEO strategy?
If not, you’re not alone. 63% of businesses cite traffic and lead generation as their biggest marketing challenge.
Your current SEO strategy likely includes keywords, content creation, and link building. These are terrific ways to boost your online presence, but they’re not enough to drive organic traffic and leads.
Whether you own an online business or a chain of brick-and-mortar stores, you need to harness the power of local SEO.
Read on to learn more about SEO and how local SEO services can benefit your business.
1. Connect with Local Customers
When you optimize your site for local searches, you have a higher chance of connecting with local customers.
Most people searching for products or services want to find options in their locale. If your business caters to a specific city or area, local SEO is a must-have part of your marketing strategy.
The more your website shows up in local search results and directories, the greater your odds of attracting new leads.
2. Individualized Results
Google has always favored local businesses, and that trend isn’t changing anytime soon.
The latest updates offer individualized results based on location and search history.
Use Google Analytics and Webmaster Tools to boost your visibility in local search results. You can also enlist the help of local SEO services to help you outshine your competitors.
3. Stay Ahead of the Competition
The number of live websites is growing at an exponential rate. As more businesses appear online, you’ll face more and more competition.
You may not be able to dominate national search results, but you can increase your visibility in local markets.
Many new businesses focus on the big picture and fail to consider local SEO. Stay one step ahead of the competition by focusing your SEO strategy on local traffic.
4. Mobile Optimization
A recent study found that 46% of people use only their mobile device to perform searches.
Often they’re on the go and searching for a product or service to fill an immediate need.
Local SEO ensures your business will appear on these mobile location-based searches. This means customers can find your business at the exact moment they need it.
5. Better Conversion Rates
A fundamental aspect of local SEO is getting your business listed in online directories.
Why is this important? Because these directories often appear first in search results. If your business isn’t listed in directories like Yelp or Google+, you’re missing opportunities to attract new customers.
Another thing to keep in mind is that 88% of users trust online reviews as much as personal recommendations. Positive reviews in online directories will drive more customers to your site and result in more conversions.
Final Thoughts on Why You Need Local SEO Services
These are just a few of the many reasons to focus your marketing efforts on local SEO.
Are you ready to improve your SEO strategy? We at Chief Marketing are ready to assist you.
Click here to learn more about our local SEO services and discuss any questions you may have.