Defining Inbound Marketing Strategies for Your Business

You’re looking to develop new marketing strategies. You know there’s a lot of buzz around inbound marketing, but you’re not entirely sure what it is. 

No worries. With all the marketing strategies out there, it can be hard to keep them all straight. And it can be even harder to figure out which strategies are essential for your business. 

But regardless of the type of business you run, inbound marketing is definitely something you’re going to want to be in the loop about. 

Inbound marketing is a cost-effective way to grow your customer-base. 

But what is it, exactly?

Let’s address the question “What is Inbound Marketing?” and discuss ways in which inbound marketing strategies can help your business grow. 

Inbound Marketing Vs. Outbound Marketing 

Outbound marketing involves overtly reaching out to customers at moments where they may or may not be interested in your product or service.

Some of the most popular outbound marketing strategies are TV advertisements, emails, cold-calls, newspaper ads, and direct mail (brochures, catalogs, and postcards).

In contrast, inbound marketing involves allowing your business to be found by customers so that they come to you only when they are ready. 

Some common inbound marketing strategies include blogging, videos, infographics, SEO, PPC, word-of-mouth, and opt-in email lists.  

In general, outbound marketing strategies take a more “sales-y” approach that often involves pushing products or services on a customer. Inbound marketing strategies, on the other hand, place more emphasis on the value they can bring to customers. This value prompts customers to gravitate towards the business when the need arises. 

Now that we’ve got the basics down, let’s take a closer look at what’s involved in inbounding marketing:

Attracting Prospects 

First, you need to attract your ideal customer. 

And, you need to do it without being too overbearing. Here are the main ways in which you’ll do this:

  • Creating a high-quality blog that provides useful information about your products and services without trying to sell them. 
  • SEO Strategies- choose the right keywords, optimize landing pages, and build links so customers can find you in search results
  • Well Written Web Pages- Demonstrate what you do and why it’s useful to the customer

Convert the Prospect Into a Lead 

Getting someone to your site is only the beginning. Now, you need to get them to stay on your site and to visit it again. 

You do this with a Call-to-action button (CTA). 

CTAs should be eye-catching and should ask for the prospect’s contact info- namely their email. The end of a blog post is a great place for a CTA. 

Turn the Lead into a Customer 

Ok, the customer has shown interest in your site by providing their contact info. Now it’s time to close the deal.

Here’s how:

  • Emails- Email campaigns should either entice the customer to buy or nurture their interest with your company
  • Marketing automation- tailor your future marketing efforts based on customer’s previous habits, interests, and purchases

Follow Up 

After the customer has made their purchase, you obviously want them to come back for more. 

You can do this with follow-up emails and regular surveys with accompanying rewards. 

Inbound Marketing Strategies: Wrap Up 

Bottom line: Inbound marketing strategies work, they’re cost-effective, and they put the customer in control of their buying decisions. 

Contact us today if you are ready to get your inbound marketing campaign underway. 


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