Copywriting Vs Content Writing: What’s The Difference?

Hard sales and enticing readers is the best way to sell a product, right?

Or is it better to give them an educational lesson, and then make a suggestion that works for them?

Are you one of the folks who is trying to gain a better understanding of which method is which – and how the approach works?

Read on to learn more about the difference in copywriting vs content writing.

Understanding the Main Points Between Copywriting vs Content Writing

Copywriting vs content writing; how can you tell what the difference is? Here are a few helpful pointers.


  • Has a call to action
  • Is short and to the point
  • Has catchy writing that pulls you in

Content Writing:

  • Offers educational value and is informative
  • Is considered less pushy on the sales aspect
  • Is usually longer than copywriting

When trying to decide the style of writing needed, review your business goals before making a decision.

What Medium Is Your Writing Going Into?

Before deciding to commit to using content instead of copywriting (or vice versa) think about what format your writing is going into. How you are trying to reach your readers should dictate what type of writing is used to appeal or educate them.

Copywriting is best for formats that involve:

  • Websites
  • Proposals
  • Ads

Content Writing is used in situations such as:

  • Whitepapers
  • Blogging
  • Social Media posts

Sometimes the lines can blur between what a company offers and the style of writing. For example, white papers can inform and persuade.

Plan Out Your Marketing Strategy

Marketing strategies can make a difference in the type of writing you need. If you are focusing on outbound marketing, convincing your customers to purchase what you have to offer trumps everything else.

Inbound marketing focuses on value to the customer, with a slight push in the direction of sales. Customers who get inbound marketing materials likely already use your company. This could include using some services and not others or being on a plan that only focuses on certain aspects your company offers.

Outbound marketing customers may use a competitor or are new to the area. Because they aren’t using anything you have to offer, you want to push harder to get them to work with you, or purchase your offerings.

Plan out what type of marketing plan you are using, since that will dictate the type of writing that is needed to appeal to customers.

You Can Mix and Match Your Writing

When understanding the difference between copywriting vs content writing, you can mix and match as much as needed. If you need to update your blog, write posts that will offer informative value.

If you are trying to gain a new business partner, concentrate on a proposal to persuade someone to join you.

The most important thing to understand is that your company should adapt to each situation as needed.

Get the Help Your Company Needs

Marketing offers a variety of opportunities to reach out and connect with new customers and business partners.

If you are ready to grow your business and go to new levels, get started today, and see how easy it is.

Marketing goes beyond understanding copywriting vs content writing. Contact us today, and let us help your business grow and appeal to a whole new audience.

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