Successful content marketing hinges on a comprehensive but agile content marketing plan. And since content marketing impacts every business function — not just marketing — aligning strategy and planning with your overall goals is key. Our content planning process includes an upfront audit of your company’s existing content marketing, and a plan for specific projects and continuous efforts.
CONTENT REPORTING AND ANALYSIS
Reports aren’t just about how much content was created or how many Facebook likes you got. Chief Marketing reporting and analysis incorporates web analytics, qualitative feedback, and social media engagement to measure effectiveness based on consumption, sharing, lead generation, and sales metrics.
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