You know how to create inbound leads. Turning those leads into sales, however, is another story. Let’s say you have a 2% conversion rate for a $500 service. That means that for every 100 people who visit your site, you make $1000. That’s not bad at all. What would a 1-2% increase mean for your […]
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Outbound marketing is a time-tested way to build a customer base, but it’s not the only way to succeed. Inbound marketing can attract prospective leads to you without needing to do so much work chasing leads. In order to optimize your inbound options, you need to know how to do a website audit. To unlock […]
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To the untrained eye, digital marketing can look like a big creative world of guess and check. This can look like you have to write a clever blog one day, then promote it on Instagram the next. This can have a positive effect, but many people are failing to see presentations still have value and […]
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Hard sales and enticing readers is the best way to sell a product, right? Or is it better to give them an educational lesson, and then make a suggestion that works for them? Are you one of the folks who is trying to gain a better understanding of which method is which – and how […]
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Are you looking for efficient ways to market your business online? Inbound marketing has several benefits, from generating better traffic and leads to building brand awareness and visibility. But figuring out how to do it all at once can be overwhelming. Fortunately, there are plenty of inbound marketing tools to help you achieve your goals […]
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In the past, it was all about inbound and outbound calling. Businesses filled their departments with salespeople, hoping to bring in more hot leads. But times have definitely changed. Today, inbound marketing is all about what the cat drags in from the internet. And if you’re lucky, it’ll be not one, but thousands of hot […]
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Are you getting the results you want from your current SEO strategy? If not, you’re not alone. 63% of businesses cite traffic and lead generation as their biggest marketing challenge. Your current SEO strategy likely includes keywords, content creation, and link building. These are terrific ways to boost your online presence, but they’re not enough […]
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You have a marketing campaign that is catchy, attractive and has a hook. There’s only one problem. Your sales numbers don’t match what you envisioned. Perhaps you planned on a greater conversion rate. You thought customers would show interest in a particular service or product, but that hasn’t happened. How do you handle a marketing […]
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To increase traffic to your site and to grow brand awareness, understanding SEO is a must. What’s the use in providing content on your website if users will never find it? SEO is the marketing method you need to ensure your content is seen. Most website traffic is driven from search queries. While your site […]
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Your business may be producing large amounts of content as part of your winning inbound marketing strategy. That’s great. But, how often do you analyze that content? Many businesses don’t realize the benefits of consistent content analysis. It’s crucial for successful marketing. In fact, consistent content analysis can’t be ignored and should be a key […]
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