In the past, it was all about inbound and outbound calling. Businesses filled their departments with salespeople, hoping to bring in more hot leads.
But times have definitely changed. Today, inbound marketing is all about what the cat drags in from the internet. And if you’re lucky, it’ll be not one, but thousands of hot leads.
However, in order to get that, you must have a solid inbound digital marketing strategy. If you don’t currently have one or feel there’s no need for one, then continue reading!
Make Sales and Marketing More Effective
The leads you get from your inbound digital marketing stem from the work of your marketers. But they can’t do their job right without key insights from the sales department.
For instance, your salespeople know what products or services are hot. Your marketers can create content and ads that focus on these products or services, helping to bring in more interest from prospects and customers.
The content should be highly-targeted and educate the buyer about the benefits and features of the product or service.
Build Brand Awareness and Visibility
Your brand’s reputation is everything when it comes time for consumers to decide whether or not to do business with you. Most consumers today use Google and social media to learn about an unknown business before making a purchase.
So if your business hasn’t focused on building brand awareness, then your visibility will be zilch. The key is to create content and engage on social media to help build recognition of your company.
The key is to make your website easy to find in search engines. And when your social profiles show up, users see you have a great reputation and are a legit organization.
Increase Trust and Credibility
Again, consumers are looking to do business with companies that have solidified their reputations. If your brand lacks a presence on the web, it will make consumers iffy about doing business with you.
When consumers search for your company on Google, they should find business listings, content written by your brand, content written about your brand on 3rd party sites and social media accounts.
Even consumer reviews can help or hurt your business. So make sure you’re offering great customer service via social media, so prospects can see your brand cares and takes care of its customers.
Draw in Better Traffic and Leads
All the people you’re targeting who click on your links are showing their interest and intent to purchase. This makes it easier to convert them into customers.
The key is to create landing pages that help to convert the leads you attract using inbound links. These links will come from 3rd party sites, social media, and Google.
Make Your Inbound Digital Marketing Game Stronger
Your digital marketing strategy is only as strong as your knowledge. Unless you’re ready for the learning curve, your best bet is to work together with an expert.
At Chief Marketing, we offer services that can enhance your brand visibility. This includes SEO, content marketing, design, and strategy and consulting.
Contact us today to learn how we can help with your online marketing!