5 Proven Ways to Convert Inbound Leads with Targeted Marketing

You know how to create inbound leads. Turning those leads into sales, however, is another story.

Let’s say you have a 2% conversion rate for a $500 service. That means that for every 100 people who visit your site, you make $1000. That’s not bad at all.

What would a 1-2% increase mean for your business? That’s the difference between mastering your business and having your business master you.

If you want to convert those leads into more sales, keep reading. These are the top five ways to convert those inbound leads.

1. Qualify Your Leads

The first thing you want to do is to make sure you’re working with the right leads to begin with. There’s nothing worse than wasting your time on leads who aren’t ready for your services.

There are two things you can do to make sure that you’re getting the right leads.

The first is to see where your traffic is coming from. There might be keywords driving the wrong type of traffic to your site. If you’re not sure about this, you might want to consider hiring professional SEO services.

The second thing is to ask qualifying questions before someone submits their information. For example, you can ask if they’re looking to use your service now or six months from now.

2. Test Your Website’s Landing Pages

Testing your landing pages will help you improve your website’s conversion rate. Even if you already have a decent conversion rate, you can always improve.

That starts with analyzing content.

One word of advice. Only test one thing at a time. If you test a headline, image, and text at once, how will you know which factor is making the biggest difference?

3. How Good Is Your Headline?

Your headline is the first thing a potential inbound lead sees on your site. The goal of the headline is to get them to keep reading.

Your headline needs to be compelling and say what you do, what the result is for the reader, and how they’ll benefit by continuing to stay on your site.

4. What’s Your Call to Action?

A call to action is simply an instruction. You want someone to take a specific action, whether it’s to download a whitepaper or signing up for your latest newsletter.

Your call to action has to be so clear someone visiting your site for the first time will know exactly what to do. It also needs to stand out on the page so it can be found right away.

It also helps to have only one offer. About 48% of pages have multiple offers, which can confuse potential buyers.

5. Guarantee Results

Having a guarantee says to prospective clients that you are so confident that you can bring results, that you’re willing to take a risk and back that up.

The more confident you are in your service, the more confident your prospect is. The more confident your prospect is, the more likely they are to convert.

Converting Inbound Leads Means More Time and Money

Once you learn how to convert inbound leads on a consistent basis, you’ve learned how to create revenue on demand. That’s the freedom that most business owners crave.

If you’d like to start creating more freedom in your business, call us today.

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