To increase traffic to your site and to grow brand awareness, understanding SEO is a must.
What’s the use in providing content on your website if users will never find it? SEO is the marketing method you need to ensure your content is seen.
Most website traffic is driven from search queries. While your site may appear in search engine results, the goal of SEO is to get your company to the top spot.
The first listing in organic search results gets 33% of traffic. Second place drops to half of that number.
Higher traffic means increased conversions. The more conversions you make, the more revenue your company makes.
Ready to optimize your company for better online visibility? Read on for 5 expert SEO tips that will skyrocket your site traffic.
1. Conduct an SEO Audit
How do you know where to start if you don’t know where you are? Conducting an SEO audit gives you a well-rounded picture of your current SEO stance.
Examine your site’s performance. What’s your average page speed? Is your site designed with user interface and user experience in mind?
With SEO, details matter. You’ll also want to determine if:
- Each page is optimized using SEO keywords
- Pages have SEO meta titles and descriptions
- URL structure is optimized
- Pages and content are properly formatted
An SEO audit may not be the sexiest part of marketing, but it’ll save you time. It also gives your team more insight into what changes need to be made.
2. Focus on Content Quantity and Quality
Blogging is the heart of successful SEO. Each blog post you create is another indexable link to Google search result pages.
More than 80% of consumers trust advice and information found on a blog.
Content is what drives visitors to your site. The content you provide needs to be informational and entertaining. It also needs to be keyword optimized.
Quality will only take you so far. Blogging needs to be a steady mix of quality and quantity.
Aim for posting at least 10 blog articles per month for maximum visibility.
3. Know Your Target Audience
Blindly creating content can be a waste of time. Instead of blogging about the first topic that comes to mind, write with your visitors in mind.
What demographic do you want to appeal to? What is your average customer seeking? What do your customers like on social media?
Understanding your audience gives you an insight into what they want. Knowing how to grab their attention is key.
4. Use Other Forms of Media
Expert SEO techniques are all about thinking outside of the box.
Chances are most, if not all, of your content is text based. But did you know that 65% of website visitors are visual learners?
To appeal to those users, mix up how you present your content. Consider using infographics and videos instead.
You may also consider using:
- Flow charts
- Visual comparisons
- Photo lists
5. Create a Mobile-Friendly Website
A growing number of users access websites using a mobile device. While your website may look great on the big screen, it also needs to be optimized for mobile use.
A website that isn’t mobile-friendly causes increased bounce rates. This means a loss of traffic and a potential hit to your site’s SEO ranking.
For a mobile-friendly website:
- Use responsive design
- Create fluid layouts
- Compress and optimize files
Expert SEO Services
SEO is a time-consuming marketing effort. Unlike some forms of marketing, it’s not a one and done. It’s a process that requires continuous research and updates.
From Google algorithm updates to creating content schedules, SEO is no easy feat.
This is where our team becomes a valuable asset to your company.
We provide a variety of marketing services, including content marketing, design, and SEO. Let us tackle the hard task of growing your website. Our team is committed to growing your business. Contact us today to learn about our services.