Are you looking for efficient ways to market your business online?
Inbound marketing has several benefits, from generating better traffic and leads to building brand awareness and visibility. But figuring out how to do it all at once can be overwhelming.
Fortunately, there are plenty of inbound marketing tools to help you achieve your goals and succeed online. Since there are so many aspects of digital marketing, different tools are needed to help you manage and excel at certain tasks.
These tools exist to make your online marketing strategies more efficient and effective. Here are four inbound marketing tools to use to make your work easier.
1. Google Analytics
All online marketers need a way to measure their web traffic. Google Analytics is one of the best tools for understanding your audience, where they’re coming from, and what they’re looking for.
This amazing tool is free and simple to use. Simply register for a Google Analytics account, enter a tracking code into your website and start measuring your metrics. Features include:
- Audience data and reporting
- Advertising reports
- Data collection and management
- In-page analytics
WordPress is the world’s most popular content management system. In this easy-to-use platform, you can add and change content, modify your design and utilize plugins to help with your specific needs. You can even find free themes on there to design a desktop- and mobile-friendly website.
You can set up a website on WordPress for free. As a business working toward lead generation, however, you’ll likely be better off purchasing hosting and using WordPress as your content management system.
Choosing the right platform for your business’s website is crucial. Learn more about the differences between free and paid hosting and which will be better for your business.
BuzzSumo is one of the best inbound marketing tools because it allows you to get powerful insights as to what content is resonating with core audiences. You can search to find what content is popular, either by topic or by a certain website.
In BuzzSumo, you can enter search criteria and see what topics and content types are popular in your niche. The tool analyzes what content is most shared on social media sites. This is a great tool to give you direction and focus for your own content.
Growing and nurturing your email list is one of the most important aspects of inbound marketing. Inbound marketing tools can help you manage that list and provide valuable newsletters to your subscribers.
MailChimp is a popular free program (if you have under 500 subscribers) for interacting with your email list. The program allows you to measure analytics such as clicks, opens, and bounces. With these in-depth analytics, you can better understand how your audience is receiving and interacting with your email newsletters.
Grow Your Business With Inbound Marketing Tools
These four tools are great for simplifying your inbound marketing strategy. With systems for tracking, managing and publishing in place, you can be more efficient in providing value to your prospects.
Tools are great, but only when you have a strong plan ready to implement.
Need help creating your inbound marketing strategy? Check out our consulting and strategy services to improve your online marketing today!